
Saving the planet, one company at at time
Does your company save the planet?
These days, it seems as though nearly everyone and every company is Going Green. It’s like the latest version of the low-Carbs craze, but only Going Green is here to stay.
Labeling your company Green and walking the walk isn’t altogether too difficult. In fact, it’s easy. Here’s how in three basic steps:
1. Brainstorm how your company saves the planet.
Think about ways in which your products or services are Green. This is where you’re supposed to think creatively and think outside the box. Think: packaging, carbon emissions, electricity, office habits, how your services are carried out.
Can’t come up with any ideas as to how your company might be Green Conscious? Here’s a simple solution: Decide to go Green by making changes around the office. Live your new lifestyle for a month and see how it goes. Then move on to the next steps.
2. Write up a Green Manifesto.
Let your customers know why Going Green is important, what makes you a Green Conscious company, as well as future steps your business will take for the planet.
3. Market yourself as Green.
You might be Green, but if you don’t flaunt it how do you expect to get business for your efforts? Now that you have your Manifesto, you need to market yourself as an environmentally friendly company!
It’s easier than you think. Add your Manifesto to your website, mention you’re environmentally friendly on your business cards, and harness the power of Social Media (like this new video from Arm & Hammer).
While a post like this one has been brewing in my mind for months, the article Social Media and Product Survival gave me the inspiration I needed to get this out today.
Want some more step by step information on Going Green? Check out Finding Your Path: Defining Green for Your Buisiness.